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Ro the Nerd

Art vs Recognition

Don’t be misled, they are not on opposite ends, recognition is not the enemy of art, neither is it the sole purpose of making art, but…

5 min readJul 24, 2020

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Art vs Recognition

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Ro the Nerd

The Oppenheimer Paradox

A commentary on his actions and it’s perceived morality.

2 min readSep 5, 2023

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The Oppenheimer Paradox

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Ro the Nerd

The Truth About Vanity Metrics

Understanding marketing metrics beyond buzzwords

4 min readDec 11, 2022

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The Truth About Vanity Metrics

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Ro the Nerd

Here’s how we grew our customer base, user activity, and revenue by 10x in just one month

We’ve all seen those headlines about going 10x without marketing, this is not one of them. This is about optimising our marketing for…

7 min readOct 25, 2021

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Here’s how we grew our customer base, user activity, and revenue by 10x in just one month

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Ro the Nerd

Quickstalls: Pissing off business owners in a bid to please their customers

It’s been one year of countless tweaking and I thought to write this to help my partner and I keep sight of what we set out to achieve with…

4 min readJul 27, 2021

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Quickstalls: Pissing off business owners in a bid to please their customers

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Ro the Nerd

Drowning in data? You need to stop focusing on everything.

In this era of being data-driven, some people are being driven nuts by the volume of incoherent data they have at their disposal.

5 min readJun 14, 2021

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drowning in data

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Ro the Nerd

5 questions you need to answer before launching your first marketing campaign

Before you launch that campaign, are you really ready for marketing?

6 min readFeb 5, 2021

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5 questions you need to answer before launching your first marketing campaign

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Ro the Nerd

USSD & STK Based Fintech in Africa — No man left behind.

This article is not to predict a future trend, it is, however, to help understand the “whys” and “why nots” of a trend that is already…

6 min readJan 20, 2021

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USSD & STK Based Fintech in Africa — No man left behind.

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Ro the Nerd

The Hunger

“You can only achieve so much when you still have to prevent hunger.”

2 min readDec 30, 2020

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The Hunger

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Ro the Nerd

I used to want to be president

I came to a realization that made me feel stupid. I realized I was so wrong to think that me being the president will make Nigeria better.

6 min readNov 18, 2020

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I used to want to be president

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Ro the Nerd

Ro the Nerd

I swear I’m stupid but people say I’m super smart. I swear I’m the life of the party but people say I’m an introvert. I only publish 0.05% of what I write.

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