PinnedArt vs RecognitionDon’t be misled, they are not on opposite ends, recognition is not the enemy of art, neither is it the sole purpose of making art, but…Jul 24, 2020Jul 24, 2020
The Jaguar Ad Was Brilliant and Here Is WhyWe are all assuming we understand the marketing direction behind the campaign and perhaps we are all wrong.4h ago4h ago
The Oppenheimer ParadoxA commentary on his actions and it’s perceived morality.Sep 5, 20231Sep 5, 20231
The Truth About Vanity MetricsUnderstanding marketing metrics beyond buzzwordsDec 11, 2022Dec 11, 2022
Here’s how we grew our customer base, user activity, and revenue by 10x in just one monthWe’ve all seen those headlines about going 10x without marketing, this is not one of them. This is about optimising our marketing for…Oct 25, 20212Oct 25, 20212
Quickstalls: Pissing off business owners in a bid to please their customersIt’s been one year of countless tweaking and I thought to write this to help my partner and I keep sight of what we set out to achieve with…Jul 27, 2021Jul 27, 2021
Drowning in data? You need to stop focusing on everything.In this era of being data-driven, some people are being driven nuts by the volume of incoherent data they have at their disposal.Jun 14, 2021Jun 14, 2021
5 questions you need to answer before launching your first marketing campaignBefore you launch that campaign, are you really ready for marketing?Feb 5, 2021Feb 5, 2021
USSD & STK Based Fintech in Africa — No man left behind.This article is not to predict a future trend, it is, however, to help understand the “whys” and “why nots” of a trend that is already…Jan 20, 2021Jan 20, 2021