PinnedRo the NerdArt vs RecognitionDon’t be misled, they are not on opposite ends, recognition is not the enemy of art, neither is it the sole purpose of making art, but…5 min read·Jul 24, 2020----
Ro the NerdThe Oppenheimer ParadoxA commentary on his actions and it’s perceived morality.2 min read·Sep 5, 2023--1--1
Ro the NerdThe Truth About Vanity MetricsUnderstanding marketing metrics beyond buzzwords4 min read·Dec 11, 2022----
Ro the NerdHere’s how we grew our customer base, user activity, and revenue by 10x in just one monthWe’ve all seen those headlines about going 10x without marketing, this is not one of them. This is about optimising our marketing for…7 min read·Oct 25, 2021--2--2
Ro the NerdQuickstalls: Pissing off business owners in a bid to please their customersIt’s been one year of countless tweaking and I thought to write this to help my partner and I keep sight of what we set out to achieve with…4 min read·Jul 27, 2021----
Ro the NerdDrowning in data? You need to stop focusing on everything.In this era of being data-driven, some people are being driven nuts by the volume of incoherent data they have at their disposal.5 min read·Jun 14, 2021----
Ro the Nerd5 questions you need to answer before launching your first marketing campaignBefore you launch that campaign, are you really ready for marketing?6 min read·Feb 5, 2021----
Ro the NerdUSSD & STK Based Fintech in Africa — No man left behind.This article is not to predict a future trend, it is, however, to help understand the “whys” and “why nots” of a trend that is already…6 min read·Jan 20, 2021----
Ro the NerdThe Hunger“You can only achieve so much when you still have to prevent hunger.”2 min read·Dec 30, 2020----
Ro the NerdI used to want to be presidentI came to a realization that made me feel stupid. I realized I was so wrong to think that me being the president will make Nigeria better.6 min read·Nov 18, 2020----