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Art vs Recognition

Don’t be misled, they are not on opposite ends, recognition is not the enemy of art, neither is it the sole purpose of making art, but…

Jul 24, 2020

Art vs Recognition

Jul 24, 2020

The Jaguar Ad Was Brilliant and Here Is Why

We are all assuming we understand the marketing direction behind the campaign and perhaps we are all wrong.

Nov 21, 2024

The Jaguar Ad Was Brilliant and Here Is Why

Nov 21, 2024

Beware of ‘intellectual’ political thought leaders

Jul 22, 2024

Beware of ‘intellectual’ political thought leaders

Jul 22, 2024

The Oppenheimer Paradox

A commentary on his actions and it’s perceived morality.

Sep 5, 2023

The Oppenheimer Paradox

Sep 5, 2023

The Truth About Vanity Metrics

Understanding marketing metrics beyond buzzwords

Dec 11, 2022

The Truth About Vanity Metrics

Dec 11, 2022

Here’s how we grew our customer base, user activity, and revenue by 10x in just one month

We’ve all seen those headlines about going 10x without marketing, this is not one of them. This is about optimising our marketing for…

Oct 25, 2021

Here’s how we grew our customer base, user activity, and revenue by 10x in just one month

Oct 25, 2021

Quickstalls: Pissing off business owners in a bid to please their customers

It’s been one year of countless tweaking and I thought to write this to help my partner and I keep sight of what we set out to achieve with…

Jul 27, 2021

Quickstalls: Pissing off business owners in a bid to please their customers

Jul 27, 2021

Drowning in data? You need to stop focusing on everything.

In this era of being data-driven, some people are being driven nuts by the volume of incoherent data they have at their disposal.

Jun 14, 2021

drowning in data

Jun 14, 2021

5 questions you need to answer before launching your first marketing campaign

Before you launch that campaign, are you really ready for marketing?

Feb 5, 2021

5 questions you need to answer before launching your first marketing campaign

Feb 5, 2021

USSD & STK Based Fintech in Africa — No man left behind.

This article is not to predict a future trend, it is, however, to help understand the “whys” and “why nots” of a trend that is already…

Jan 20, 2021

USSD & STK Based Fintech in Africa — No man left behind.

Jan 20, 2021

DOZIE

DOZIE

Performance marketing expert with a wide range of interests including tech, music, art, and most recently psychology. I only publish 0.05% of what I write.

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